As previously reported, the family of the late Ozzy Osbourne recently licensed his likeness for a new A.I. avatar created by HYPERREAL. The digitized singer will be displayed via Proto Luma “holoportation” devices in the U.K. and U.S. However, the idea has been met with backlash. As such, Ozzy’s wife Sharon and his son Jack have pushed back against the controversy on “The Osbournes” podcast.

Jack said the following:
“What we’re doing — this isn’t, and I’ve said it, this isn’t ChatGPT with dad’s face on it. It’s a closed A.I., so it’s not connected to the Internet. We build a database, and I cannot emphasize enough is that this is only information that either my dad said or was accurate, or was written accurately about him.”
Sharon commented as well:
“Why go on a jet when there’s a propeller? What are you doing? Well, you know what? Technology moves on, and I’m sorry for those people. I’m not asking you to come. I don’t want your fucking money. I don’t need your fucking money. I’m doing very well, actually, and I always have my entire life… And the thing is, for somebody to turn around to me and say I’m doing a cash grab — no, you don’t know my husband, okay? I know my husband, and my husband would say to me over and over, ‘After I go, how long do you think I’ll be remembered? How long do you think?’ And I’d go, ‘I just don’t know, ’cause I’ll be probably going with you, so don’t ask me.’ But the thing was, for 10 years we have been exploring it. And the thing is I don’t have to justify why we do to any fucker. I don’t have to justify. What do they think we’re gonna do? I’m gonna hock my husband around selling Weed Killer on an ad or selling cigarettes or beer? Do you think I’m gonna do that? … And we’re moving with the times… It’s like saying, Why do you need a CD when you have a vinyl record?’ You move with the times. And this is great technology, and I’m not gonna let anyone bastardize my husband.”
Jack continued:
“The most important thing for me is that when we create this digital imprint of Dad, we create it, we own it, we control it. And it’s something that…” “…we’ll pass on through our family,” Sharon chimed in. “And it’s for our grandkids. And that’s it, and I don’t have to justify anything to any fucker out there.
And at the end of the day, if keeping Dad alive and accessible to a fan is cash grab, then fucking guilty as charged because at the end of the day, entertainment and the industry that we’re in, none of this is for fucking charity… But the technology that we are utilizing, it is not Claude or ChatGPT that you can ask it any question about anything. It’s a closed A.I. module that is not connected to the Internet.
“Someone said, ‘Oh, it’s dangerous. You can’t control it.’ And I was, like, ‘What the fuck do you think this is, Terminator? It’s gonna go sentient and next thing you know Ozzy’s gonna launch the nukes? But I think, for me, it’s not about pretending he’s still alive. For me it’s about making sure he’s never forgotten.”
Sharon went on to say:
“And why should he be? You can go and buy books that were written 200 years ago, and they are still… Today’s youth is reading books from two, three hundred years ago. Is that a crime? Should we still keep printing them, guys? Should we maybe do a paperback? You can get it online. Oh, shock, golly, that’s terrible.”
Jack added:
“Or you can get an audiobook. I can buy an audiobook with a famous person reading Shakespeare. ‘Oh, how dare you exploit Shakespeare’s work by having [an audiobook]?’ Like, ‘That’s not how it was meant to be written.’”
Sharon continued:
“Listen, it’s redundant. It’s redundant because whatever you do, Jack, there is always 50% that are with you and 50% that aren’t. Nobody in the world everybody goes, ‘Yeah.’ There’s always somebody with that little soapbox.”
Jack also mentioned how “everyone seems to be yeah about the Michael Jackson movie that’s made nearly a billion dollars.” Sharon concurred:
“And good for his family. Good for his family. Really. And there’s two generations that missed out on him, and all those little kids are now dancing to ‘Thriller’ and ‘Billie Jean’ and all those great classics that he was a part of. And it’s, like, what is so wrong in that? Great music doesn’t date. It’s like saying that you take a piece of classical music and you put it in a rock band. Is that disrespectful? Is that terrible? You’re just moving forward with technology. That’s all.”
Jack chimed back in as well:
“And as I said, either we’re gonna do it or someone else is in 50, 20 years, whatever. This will become the norm for every well-known person. Just like when people started creating fucking web sites for their bands.”
Sharon concluded:
“Listen, ABBA have a show, and they’re not even fucking dead. They’ve got three shows in London. Three shows. One avatar, ‘Mamma Mia!’, and then there’s another one that they have like a supper club thing that they do. Three shows in London at the same time.”
[via Blabbermouth]
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