Sicksense have premiered a new video for their new song “Artificial Irrelevance.” You can check that out below. The track will appear on the band’s new EP, “Funerals,” which will be released on September 25.
Vocalist Robby J. Fonts (ex-Stuck Mojo) had the following to say about the new single:
“It’s a social commentary on modern internet culture. The song points out the phoniness of people’s online personas. They present themselves one way, when in reality they live and act differently. They become addicted to being someone they aren’t and obsessed with superficial numbers from the engagement they receive online.
Musically, from the very beginning when we started working (on our previous album) with our producer, Joey Doherty, he really wanted to take what we are as Sicksense and push us and our sound to the next level.
I definitely feel this is a step in that direction, hinting at more of what we are capable of doing as artists.”
Vocalist Vicky Psarakis (ex-The Agonist) added:
“How much social media has altered people’s lives isn’t anything new. We’re all addicted to our phones, stuck constantly doom scrolling and searching for dopamine hits and validation from the internet space.
What is relatively new however is the insane rise of AI content and ‘creators’ on these platforms, which is deeply disturbing when it comes to anything artistic. Musicians are seeing their work stolen. We keep getting fed reels that are 100% fake and it’s a big issue that AI has gotten so hard to distinguish for most people. So not only are we living in a non-existent space, we’re also constantly second guessing if what we are looking at is even real. It’s a whole new layer of unsettling.
For the music video of ‘Artificial Irrelevance,’ we wanted to make a mockery of the internet culture that exists today. We each created different and extravagant personas for ourselves and performed in ways that are completely unrealistic looking in one scene and then also filmed a full band performance at the Nile Underground venue in Mesa, AZ. At the end of the day, AI can’t do what we do in a live environment and music fans will always connect with bands that are the real deal and able to deliver that to you in person.”




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