Ded have premiered a new video for “Hate Me,” via Loudwire. The clip was directed by Shan Dan Horan, and the song appears on the band’s album “Mis•an•thrope.”
Joe Cotela said the following:
“What’s up world! Today we are premiering our video for our new single “Hate Me”! This song is all about self-empowerment. It’s about following your gut and being who you know you truly are, without being influenced by all of the bullshit around you. It’s about not succumbing to negative energy from negative people.
There are people that do nothing with their lives, but talk shit about someone who is on their grind. You can hate my hustle all day – but you will not stop it. This isn’t a song for boneheads that think it’s cool to be an asshole. It’s about doing something positive for yourself and going hard in your life in the face of adversity. I firmly believe that the power of the mind is infinite and with the right focus and determination, anything and everything is within your reach.”
He also added:
“It was rad to switch up directors for our third video to try something new. Filming the whole thing with new and longtime friends in our home state of Arizona was killer. We hope you guys enjoy this bad boy.”
It is worth noting that the video also features a guest appearance from Jose Mangin and that Cotela credits Oliver Porter and Oddities by War for their use of real human skulls and taxidermy.