Sumo Cyco Premiere “Bad News” Music Video

Sumo Cyco have premiered a new video for their new song “Bad News.” This track is from the band’s new album “Initiation,” which will be released on May 7.

Skye “Sever’ Sweetnam commented:

“I’m sure many people can relate to feeling like everyday is ‘Bad News‘ over and over again. There was a point in 2020 when I was so glued to the news and current events it felt like my personal identity was fading away into an abyss and replaced with a scrolling, media consuming robot. It made me miserable, but I felt like I had a responsibility to know what was going on. It took me a while to peel myself away from the constant barrage of negativity and find a balance.”

“The music video was really fun to film. I’m so lucky to have band members who are willing to get pretty weird with me. Once the make-up and prosthetics were on, the guys and I came to life as our Cyco Terrornaut family. I included some obnoxious color combos that almost make you question your sanity when you watch the video.”

Sumo Cyco Premiere “Vertigo” Music Video

Sumo Cyco have premiered a new video for their new song “Vertigo.” This track is from the band’s new album “Initiation,” which will be released on May 7.

Skye “Sever” Sweetnam commented:

“‘Vertigo‘ was written pre-pandemic, but it’s crazy how we have been living through some of the most disorienting times in our lives. ‘Vertigo’ is all about trying to hold onto your sanity and self against any outside force.

Having Kane Churko produce and co-write with us on this track was a great experience. We typically do everything at our home studio, so hanging in Vegas at the amazing Hideout Recording studio put us in a fresh new mindset to create.

The music video contains one of the most elaborate sets we’ve worked on. I guess collecting so much junk over the years has paid off! Come choose your poison and start the INITIATION!”

Sumo Cyco Premiere “No Surrender” Music Video

Sumo Cyco have premiered a new video for their new song “No Surrender.” This track is from the band’s new album “Initiation,” which will be released on May 7.

Skye “Sever” Sweetnam commented:

“‘No Surrender‘ is about the struggle to be your authentic self, living your truth and battling inner demons. The music video depicts four characterized versions of myself representing different sides of my personality and how I see myself. They’re lurking in the darkness over my shoulder, always questioning each other’s decisions.

The song is written from the perspective of the voice or voices in my head. Telling me to run one moment and another to hold my ground and another to fight back. In between some epic rocking out with the band, I wanted the viewers to visualize the colorful juxtaposition that goes on in my mind.”

Sumo Cyco To Release New Album “Initiation” In May, Premiere “Bystander” Music Video

Sumo Cyco have announced that their new album “Initiation” will be released on May 7. With this news, the band have also premiered a new video for their new song “Bystander”:

Skye “Sever” Sweetnam said the following about the new song:

“‘Bystander‘ was inspired by the frustration of our lives turning upside down in this pandemic. I felt like instead of living my life, I was now a slave to a screen, watching the world fall apart right before my eyes, totally helpless. The music video depicts my character trapped in a floating house watching news events taking place on TV, and at the same time, right outside my window. This entire video was produced, filmed and edited by Matt and I in our home studio!”

She also added the following about the new record:

“The album’s title, Initiation, stems from wanting to invite the audience to be “initiated” into our world. There are usually two congruent themes to each of our albums – one is real-world inspiration, and the other is ‘Cyco City’, a comic book-esque alternate universe where all our music videos take place. With Initiation, we introduce four gangs or clubs. Our music videos for Initiation all include a theme of these clubs – whether it’s gang vs. gang, a forbidden love between opposing sides, or the idea of having to choose where you belong.

Outside of the story, the lyrics relate to the polarization of the world we live in now. We all have a longing to belong, but what makes one feel accepted or ostracized from a group? To be INITIATED, would you be willing to try to understand another point of view? I have always written lyrics about internal struggle, the war within oneself. Throughout the album, we bounce back and forth between struggle and overcoming. It reflects the times, and there are moments that seem a bit dark.”

“Initiation” Track Listing:

01. “Love You Wrong”
02. “Bystander”
03. “Vertigo”
04. “Bad News”
05. “No Surrender”
06. “M.I.A.”
07. “Cyclone”
08. “Run with The Giants”
09. “Overdrive”
10. “Power & Control”
11. “This Dance Is Doomed”
12. “Awakened” (bonus track)

Notably, various bonus tracks such as “New Jive” and “We Are The Nation” will also be available on select editions of the album. This includes the limited edition “Die Hard” version. Pre-orders can be found HERE.

Sumo Cyco Sign With Napalm Records

Sumo Cyco have signed a new worldwide deal with Napalm Records. The band commented:

“We have been patiently waiting for the right moment and partners to collaborate with, so we’re so pleased to announce that we have found a great fit with Napalm Records and could not be more excited about what we will accomplish together.”

Sumo Cyco Added To Jinjer & The Browning’s North American Tour

Sumo Cyco have been added to Jinjer and The Browning’s upcoming North American tour. You can find the dates for that run below.

Tour Dates:

09/07 St Louis, MO – Fubar
09/08 Oklahoma City, OK – 89th Street Collective
09/11 San Diego, CA – Brick By Brick
09/12 Los Angeles, CA – The Whisky
09/13 Mesa, AZ – Club Red
09/15 Denver, CO – Oriental Theater
09/17 Albuquerque, NM – Launch Pad
09/19 Austin, TX – Come and Take it Live
09/20 Dallas, TX – GMBQ
09/21 San Antonio, TX – River City Rockfest
09/22 Houston, TX – Scout Bar
09/24 Tampa, FL – The Orpheum
09/25 West Palm Beach, FL – Respectable Street
09/26 Orlando, FL – Soundbar
09/27 Atlanta, GA – Masquerade
09/28 Greenville, SC – The Firmament
09/29 Baltimore, MD – Soundstage
10/01 Philadelphia, PA – Voltage Lounge
10/02 New York, NY – Gramercy Theater
10/04 New Bedford, MA – The Vault @ Greasy Luck
10/05 Hampton Beach, NH – Wally’s
10/06 Montreal, QC – Astral
10/08 Toronto, ON – Hard Luck
10/09 Ottawa, ON – The Brass Monkey
10/10 Rochester, NY – Montage Music Hall
10/11 Cleveland, OH – The Winchester
10/12 Cincinnati, OH Riverfront Theater
10/13 Pittsburgh, PA – Crafthouse
10/15 Indianapolis, IN – Black Circle
10/16 Angola, IN – The Eclectic Room
10/18 Columbus, OH – Al Rosa Villa
10/19 Flint, MI – Machine Shop
10/20 Grand Rapids, MI – The Stache @ Intersection
10/22 Chicago, IL – Bottom Lounge
10/23 Belvedere, IL – Apollo Theater
10/24 Waterloo, IA – Spicoli’s
10/25 Iowa City, IA – Wildwood Smokehouse
10/26 Racine, WI – Route 20
10/27 Minneapolis, MN – Turf Club
10/29 Calgary, AB – Dickens
10/30 Edmonton, AB – Starlite
10/31 Vancouver, BC – The Rickshaw Theater
11/01 Seattle, WA – El Corazon
11/02 Portland, OR – Hawthorne Theater

Sumo Cyco Announce Fall UK Tour

Sumo Cyco have announced a fall UK tour. Here’s the dates:

11/24 Southampton, UK – The Joiners
11/25 Cardiff, UK – The Globe
11/26 Bristol, UK – The Exchange
11/27 Manchester, UK – Rebellion
11/28 London, UK – Underworld
11/29 Milton Keynes, UK – Craufurd Arms
12/01 Leeds, UK – Key Club
12/02 Glasgow, UK – Classic Grand
12/03 Newcastle, UK – Think Tank
12/04 Birmingham, UK – Mama Roux’s

Sumo Cyco Premiere “Love You Wrong” Music Video

Sumo Cyco have premiered a new video for their new song “Love You Wrong.” This track is expected to appear on the band’s upcoming album, which fans can pre-order HERE. The group commented:

“Love You Wrong is a song about the push and pull of a deep epic love. Sometimes love so intense can be unhealthy, other times it can feel like the meaning of life. There’s a tangled web of chemicals dancing between your heart and your brain that can feel like whiplash.”

Sumo Cyco Stream New Song “Love You Wrong”

Sumo Cyco are streaming a new song titled “Love You Wrong.” This track is expected to appear on the band’s upcoming album, which fans can pre-order HERE. The group commented:

“Love You Wrong is a song about the push and pull of a deep epic love. Sometimes love so intense can be unhealthy, other times it can feel like the meaning of life. There’s a tangled web of chemicals dancing between your heart and your brain that can feel like whiplash.”