Metallica’s All Within My Hands foundation have partnered with Carhartt in an effort to recruit skilled workers this Labor Day. The campaign includes an ad that was inspired by the 1981 classified ad that brought Lars Ulrich and James Hetfield together in 1981.
Metallica shared more information regarding the campaign on their website:
“All Within My Hands is very excited to announce a partnership with global premium workwear brand Carhartt! In honor of Labor Day, all online sales from Carhartt.com on Monday, September 6th, will be donated to our Metallica Scholars Initiative.
Carhartt took a page from our history when, over forty years ago, Lars placed a classified ad in a Los Angeles newspaper that brought him and James together. Following suit, the workwear company and AWMH created a want ad to raise funds and connect people to workforce education opportunities to earn them gratifying jobs in the trades. The goal was to recruit a new generation to the skilled trades as the U.S. faces a labor shortage, especially in live events.
A few lucky job seekers who answered the ad attended a stage-building workshop hosted by our friends Upstaging, a production and transportation company that has been helping us keep the show on the road for decades. Carhartt documented the workshop experience in a new video, “Hard Rock is Hard Work,” showcasing various trade jobs in live events that are also transferrable to the larger job market – including welding and fabrication, lighting and electrical, construction, transportation, and more.
Visit Carhartt.com this Labor Day when they will donate all online sales between 12:00 am and 11:59 pm ET on Monday, September 6th to Metallica Scholars and learn more about how you can get involved. Our workforce education program not only connects students to hands-on learning but provides direct support to 23 schools through the American Association of Community Colleges (AACC) to enhance their career and technical education programs.
For more information on Carhartt’s Labor Day campaign or All Within My Hands’ Metallica Scholars program, please visit Carhartt.com/Every-Day-Is-Labor-Day. And of course, for even more details on all of AWMH’s programs, visit AllWithinMyHands.org.
Special thanks to Upstaging for being such an essential part of this campaign and for their gracious hospitality!”
Janet Ries, vice president of marketing at Carhartt, also commented:
“To build the workforce of the future, we need to connect more people to the training and education that helps fill essential jobs. With our partnership, we’re sending the message that whether you’re in high school looking for a first step, or out of work looking for a new start: come join the skilled trades. What better time to recruit job seekers into these exciting, high-demand opportunities than on Labor Day?”
Dr. Edward Frank, executive director at All Within My Hands Foundation, added:
“Carhartt and All Within My Hands are bound by our shared passion for supporting workforce education. As two organizations dedicated to providing opportunity, we hope to expand the Metallica Scholars program to include even more schools this year, and to get even more students trained for a career in the skilled trades.”