Igorrr have shared an AI-assisted music video for their new song “ADHD.” That track is from the band’s new album “Amen,” which will be released on September 19.
Mastermind Gautier Serre said the following:
“‘ADHD‘ is kind of an autobiographical piece of music starting from one point and moving to another, with no clear link except for the person itself. From simple thoughts, symbolized here as simple dots of sound in the silence, to a complex pathological chaos that somehow still stands.
It’s getting worse and worse until the final giant lets go. We know the use of AI in art might be polemic right now, plus we with Meat Dept actually started the clip in 3D, like we did for ‘Very Noise,’ but at some point we were laughing so hard trying to do creepy things in AI that the clip ended as a mix of both technologies. The music, however, is 100% homemade.”
Meat Dept, who created the clip, added:
“After ‘Very Noise,’ we explored the possibilities of AI for this new Igorrr music video, ‘ADHD.’ We embraced almost all existing tools, both proprietary and open source, diverting and mixing them with our 3D tools. This video is a symbolic journey into an experimental therapy for treating a patient with ADHD, brimming with nods to ‘Very Noise.’
The ambition was to push further into the ‘mental cringe,’ with an aesthetic that blends 1960s James Bond and the ineffable charm of the Fantômas universe. We pushed the discomfort dial even further into a pleasurable realm, and we hope the audience will watch the video on repeat, like an addictive treat.”
Serre also commented on the album:
“This album is definitely darker than its predecessors; it has such a very weighty and solemn vibe that has never been reached before in Igorrr. The fact that I recorded a real choir in a church helped this a lot, but above all there has been very long and meticulous work on the sound and the choice of instruments, and deep experimental research to create a unique sound design.
Of course, because it’s an Igorrr album, there are some more colorful tracks, like ‘Blastbeat Falafel,’ ‘ADHD‘ etc… They contrast very much with the ambient heaviness. I need tracks like these on an album, it helps to really get through it fully focused, like a shot of limoncello before the next meal.”
Metal Anarchy 