Dave Grohl (Foo Fighters), who is featured in Crown Royal’s new ad campaign for this year’s Super Bowl, has credited Pantera for his love of the whiskey. The frontman made the comment during the company’s February 10 benefit show for CreatiVets and Packages From Home at the Crescent Ballroom in Phoenix, AZ.

Grohl said the following:

“If you’re wondering why I’m here. I’ve had a long and fruitful relationship with Crown Royal. This goes back a long, long time. I’m talking, like, late ’90s, maybe mid-’90s. We went and we hung out with this band called Pantera a long time [ago.] If you’ve ever had a night with Pantera, you won’t remember it. But Pantera loved the Crown Royal. And they got us hooked on that Crown Royal.

It got to the point where we started getting the Crown Royal backstage. Then it got to the point where we started bringing that fucking Crown Royal on the stage with us. Then it got to the point where our audience knew that we loved Crown Royal loved so much, that our fans actually fucking made a cape of the purple bags and sent it to us. So when we were… that record — our fourth record — has the song ‘All My Life‘ and a bunch of shit on it. I was wearing that fucking cape while we were mixing that record. Prized possession.”

[via The PRP]