Bullet For My Valentine have premiered a new video for their new song “Shatter.” This track is from the band’s new self-titled album, which will be released on October 22.
The group commented:
“We’re very excited for you all to hear our new track ‘Shatter.’ It’s one of our personal favorites and we’re pretty sure it’ll be one of yours. It’s an absolute sledgehammer of a track with riffs for days. Let the head banging commence!”
A press release also said the following about the video:
“The visualiser for ‘Shatter’ is a visceral and instinctive moment in the new Bullet visual era. For this project, frontman Matt Tuck collaborated with creative director Fiona Garden and her husband, artist Ben Ashton.
Using tactile optical elements, smashing endless panes of glass, and getting covered in oily black paint, Tuck worked hands-on with Garden and Ashton to create a physical mood that was both ‘cavernous and claustrophobic.'”
Fiona Garden added:
“These hypnotic abstract visuals were then fed into the fearsome and instinctive creative machine behind ‘Knives’ and ‘Parasite’: editor Sara Faulkner and VFX artist Gabriel Thomas Ayache. The clip features, as always, the design edge of Carl Addy (ulcerboy.)”