Deep Purple have shared a new video for their iconic track “Smoke On The Water.” The clip was released to promote the super deluxe edition of “Machine Head” (out March 29).
Directors Dan Gibling and Luke McDonnell of Chiba Film said the following about the clip:
“It’s been an honor to put visuals to this song, undeniably one of the greatest rock tracks of all time.
The fact that the song is itself a story meant we had no shortage of inspiration for the scenes that accompany the music.
Our idea for the video follows the fact that the band were under pressure to make this record on time after the events that unfolded at the casino. We wished to depict all these events and band members accurately, but also elevate the animated video into an exciting, action-packed chase that sees the band pursued by the stylus as they ride along the deep grooves of the record.
On their journey, we visit the places and heroes mentioned in the song, as well as encounters with fire, water, smoke, police and even dragons as they strive to take control of the record stylus and cut their track into the vinyl.
The writing of the album was an adventure summed up in the lyrics, and we hope we have created an accompanying adventure that existing and new fans will enjoy.”
Metal Anarchy 