Simple Plan have premiered a new video for their song “Wake Me Up (When This Nightmare’s Over).” That track is from the band’s new album “Harder Than It Looks,” which will be released on May 6. Notably, money generated from the clip on YouTube will be donated to the UNICEF Ukraine Emergency Appeal. Furthermore, the group will also be donating a portion of the proceeds from their current tour through The Simple Plan Foundation.
The band commented:
“When we saw the first images from the war in Ukraine, we felt so heartbroken and powerless. The impact on young children and families felt especially devastating and made us want to do something to help. The idea to do this video was sparked by discussions with our good friend and director Jensen Noen. We could feel just how important and personal the events in Ukraine were for him and from there, the concept for the video emerged.”
“Since the war started, I’ve gone through a range of emotions. From depression to rage, to an overwhelming sense of helplessness. I can’t describe what it’s been like to watch my home country being torn to shreds. Its people being raped and killed, innocent children and civilians dying every day. Many of my family and friends have already been affected by the war. I’m so grateful to Simple Plan for giving me an opportunity to tell the story of what’s going on in my country.
To be able to help raise awareness and money for this cause means the world to me. It feels so good to be doing something instead of just sitting around feeling helpless. To use my art to help tell the story of my people. And the fact that I got to work with a mainly Ukrainian cast and crew, made this whole experience even more special. I’m grateful to Simple Plan and all of our incredible cast and crew that donated their time to this cause.”