BABYMETAL Work With WeTransfer On “Together We Make” Campaign

BABYMETAL have teamed up with WeTransfer as part of the company’s “Together We Make” campaign. That campaign “tells stories from creatives around the globe as they bring their ideas to life.” The following was said about BABYMETAL’s involvement:

“Viewers will experience the creative and collaborative process behind designing and producing both an album cover and a fashion show. Explore how BABYMETAL, a popular Japanese pop-metal group, picks the mascot cover art for a limited-edition release through a seamless feedback experience. Then, step into rising British-Nigerian fashion designer Tolu Coker’s sketchbook and watch as a dress goes from concept to runway. The campaign will also include an online auction for a wearable NFT designed by Coker and world-class NFT artist Clara Bacou.”

[via Blabbermouth]

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