Pearl Jam will be releasing a new song titled “Superblood Wolfmoon” on February 19 and fans can preview the track in a unique way. Republic Records have teamed up Powster to create an augmented-reality experience that will play part of the track and show onscreen animations when fans point their cellphones at the moon. You can try that out tonight (February 13) by heading to moon.pearljam.com.
Ste Thompson, CEO and creative director of Powster, commented:
“We’re honored to be working with Pearl Jam to bring their music to life through technology blended with the elements of nature that inspired their tone. This activation displays their innovation and creative energy going into their new album. Adapting to new technologies and integrating platforms unleashes the full potential of music, as well as changes the way fans experience new sounds, and we are excited to be teaming up with Pearl Jam to provide their fans with this exclusive look at their style and artistic direction.”
Bill Gerdts, associate director, digital marketing at Republic Records, added:
“Engaging Pearl Jam fans to go outside and experience the moon in an exciting way is a testament to the innovative spirit the band brings to music. This project encompasses Pearl Jam’s desire to engage with their fans and provide a visual representation of what is to come in their new single ‘Superblood Wolfmoon’, and later, in the ‘Gigaton’ album.”
As previously reported, Pearl Jam’s new album “Gigaton” will be released on March 27.