Arch Enemy Premiere “Reason To Believe” Music Video

Arch Enemy have premiered a new video for their song “Reason To Believe.” This track appears on the band’s latest album “Will To Power” and it was also released as a limited edition 7″ today (December 7). The vinyl features “Reason To Believe” on the a-side and a cover of Tears For Fears‘ “Shout” on the b-side.

Michael Amott said the following:

“Growing up, I guess I was what would be considered the “different kid”, the odd one out at school etc. I fled into my own shell and the music that I loved. Not having a lot friends and not being popular made me who I am today. My passion for music is really where I found my identity and also the strength to pull through those not always so easy times as a young teenager. Luckily, I was always obsessed with music, I had a lot of ideas for starting a band even before I hit puberty! When I finally saved up enough money to buy my first guitar at the age of thirteen I started creating my own songs immediately and started my first band soon thereafter. I haven’t stopped since. Music has been with me every step of the way through life and is still, to this day, my best friend and greatest passion. I’m sure a lot of people out there feel the same way. ‘Reason To Believe’ is a song that was born out of reminiscing about my own youth and also the stories from our fans around the world. This one’s for you… Always keep on fighting my friends!”

Alissa White-Gluz also commented:

“When it came time to record the vocals for “Reason to Believe” and Michael had presented me with the lyrics, I knew I would need to get in a special mindset to ensure the right emotions would pervade my voice. I thought about the blurry moments in which I had said those exact words to myself: “Stop hurting yourself”; “They hate what they don’t understand”; “Always keep on fighting”.

I also promptly remembered how futile this self-talk was and how I only really listened when someone ELSE would say it to me. So, I thought that perhaps this song could be that “someone else” – a best friend we could all secretly share and rely upon.

I thought about who I would say these words to and how I would want them to be heard; how I needed to express them in order to get through to someone who might be as accustomed to the glass prison as I used to be. I visualized sitting down next to a familiar. icy river, face to face with someone very close to me whom I have been trying to keep afloat for decades; someone whose pain and suffering matters as much to me as my own, if not more.

I thought of how my recurrent advice only had a momentary effect and how, once we’d parted ways, the cacophonic little voices screaming the opposite would ignite.

Music, however, transmutes words into thoughts and sentences into mantras. “If I could get people to sing along they would be subconsciously performing positive self-talk”, I thought. Songs we love get stuck in our heads so we need to consider what we fill them with.

I wanted this song to be the buoy that could keep our heads above water whilst also anchoring us to the Earth; to be a reliable landmark amongst tumultuous waves and to light the way through the darkest and loneliest obscurity.

Music has a way of speaking to us the way no one else can. It gives us an intimate moment of introspection that is also shared with millions, like a collective consciousness. I have seen the power of believing in one’s self and how quickly things crumble when we don’t.

I have read and heard so many stories from people all around the world describing how they’ve found their own reason to believe through Arch Enemy and that genuinely inspires me and keeps me going. The story is far from done, so please help us help others by sharing your experience; you might be that light in the dark more than you’ll ever know.

Crazy to think that 2018 is coming to a close. Let’s celebrate with some visuals set to Reason to Believe, available now as a single!”

In other news, the group will also release a new covers album titled “Covered In Blood” on January 18.


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