Byron Davis (God Forbid) has announced a new apparel line called Desert Urban Industries. The brand will offer “a new aesthetic tailored specifically for corporate metalheads and grown rockers.”

Futher details were shared in a press release:
“Desert Urban Industries, LLC has officially announced the launch of its debut apparel line, introducing a new aesthetic tailored specifically for corporate metalheads and grown rockers. Born in the desert and urban-made, the brand bridges the gap between the raw energy of heavy music culture and the demands of daily professional life—delivering pieces built for effortless contrast, authentic identity, and quiet rebellion.
Designed by Byron Davis (frontman of God Forbid), Desert Urban Industries delivers high-quality, corporate-appropriate apparel and custom merchandise that allow professionals to keep their edge without compromising on sophistication. Moving away from loud tour prints and traditional band tees, the lineup features refined graphics, subtle crest logos, and custom-detailed outerwear suitable for everything.”
Davis added:
“For years, those of us who grew up in the heavy music scene were expected to swap our identity for a dress code the second we stepped into professional life. We created Desert Urban Industries so you don’t have to choose between your roots and your career. It’s about maintaining that rebellious spirit in a way that’s classy, functional, and built for modern life.”
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