According to Billboard, Iron Maiden have sold 50% of their assets to Pophouse Entertainment. This includes “publishing and master music rights, and a stake in their name, image, and likeness (NIL) rights.”
Pophouse CEO Jessica Koravos commented:
“We are 50-50 partners with the band, and the plan is that we’re going to work together turbo charging Maiden’s plans for the future. With Pophouse, we’re always thinking around the visual identity and … there’s lots of world building that’s possible both in [Maiden’s] artwork, but also in the storytelling within the songs. The heavy metal genre, especially with the addition of Eddie, lends itself to a treatment potentially in the world of horror.”
She continued:
“One of the attractions of this catalog is the incredible fandom that surrounds them, and they’ve done the most incredible job over the years of giving those fans amazing shows every single time. I have a deep understanding of the Maiden fan, and I think the band would say they’ve brought us on board to turbo charge them, [not] to help them hang up their boots.”
Iron Maiden manager Rod Smallwood added:
“I am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped. The interest in the band has never been bigger and [with] this strategic partnership … the fans can be assured there is a great deal more to come for Maiden, and Eddie will rule, OK!”
Metal Anarchy 
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