Metal Anarchy

AC/DC will be hosting “PWR/UP” pop-ups in each city on their upcoming North American tour. The experiences will feature merch, food, drinks, etc.

More info was shared in a press release:

“Each location will feature exclusive pop-up merchandise, AC/DC-themed food and drink, iconic props, custom visuals, interactive photo moments, ticket giveaways, PWR/UP Fan Preview events, and the opportunity to enter to win a guitar signed by Angus Young.

City-specific locations, hours, menus, giveaways, Fan Preview details, and merch updates will be announced at pwruptour.acdc.com.

EXCLUSIVE POP-UP MERCH + EARLY ACCESS

The AC/DC PWR/UP Pop Up will feature a curated selection of exclusive merchandise and fan collectibles, including premium apparel, accessories, posters, limited-edition items, and pieces created specifically for the pop-up.

Each city will also offer early access to a limited quantity of the official city event shirt and poster, available at the pop-up one day before they go on sale online or at the stadium.

LOCAL VENUES, CUSTOM MENUS + CITY-SPECIFIC MOMENTS

Each AC/DC PWR/UP Pop Up will be shaped by the city and venue hosting it, giving every stop its own local character while staying connected to the larger tour.

The venues were chosen as places where fans already gather, music culture lives, and each city can put its own stamp on the pop-up. Custom AC/DC-themed food and drink menus will make each location feel like a true pre-show gathering place, with select stops offering specialty menu items and custom collectible cups.

Select locations may also feature live performances from local School of Rock house bands and local radio broadcasts, adding more city-specific energy to the tour celebration.

PWR/UP FAN PREVIEW, GIVEAWAYS + FAN ACTIVATIONS

Each city will host PWR/UP Fan Preview, a special first-look event for press, media, partners, and a limited number of fans before the pop-up opens to the public.

Fans can register at pwruptour.acdc.com for the chance to attend. In each city, 100 fans will be selected by random draw to enter early alongside press and invited guests and receive a free exclusive gift created only for the preview event.

Throughout the tour, fans attending the AC/DC PWR/UP Pop Up will also have the chance to enter exclusive in-person giveaways, including concert tickets, merch prize packs, VIP bags, city event shirts, and other fan-focused prizes.

Each pop-up will feature a mock stage environment where fans can take photos with a replica Angus guitar and enter on-site for the chance to win the guitar at the end of the North American run. After traveling to each pop-up location, the guitar will be signed by Angus Young in Philadelphia and awarded to one eligible fan who entered in person.

Fans attending U.S.-based pop-ups will also have the opportunity to enter for the chance to win a new AC/DC-themed pinball machine created by Stern Pinball. Select cities will feature additional local promotions through radio partners, venue partners, social media, email, and local fan communities.”

The dates and locations can be found below:

07/10–11 Charlotte, NC – Charlotte Beer Garden
07/14–15 Columbus, OH – Newport Music Hall
07/18–19 Madison, WI – The Annex
07/23–24 San Antonio, TX – Hard Rock Cafe
07/27–28 Denver, CO – BrewDog
07/31–08/01 Las Vegas, NV – Hard Rock Cafe
08/04–05 San Francisco, CA – Hard Rock Cafe
08/08–09 Edmonton, AB – Starlite
08/12–13 Vancouver, BC – Commodore Ballroom
08/26–27 Atlanta, GA – Hard Rock Cafe
08/30–31 Houston, TX – Heinke and Pilot
09/03–04 Notre Dame, IN – The Bend Lounge
09/07–08 St. Louis, MO – Ballpark Village
09/11–12 Montreal, QC – Foufounes Electriques
09/15–16 Toronto, ON – The Steam Whistle
09/19–20 Winnipeg, MB – The Pyramid
09/24–25 New York, NY – Hard Rock Cafe
09/28–29 Philadelphia, PA – Hard Rock Cafe