The Devil Wears Prada Premiere “So Low” Video

The Devil Wears Prada have premiered a new video for their new song “So Low.” This track is from the band’s new album “Flowers,” which will be released on November 14.

Vocalist Mike Hranica said the following about the song:

“To me, ‘So Low‘ is almost fighting the mundane, when everything feels flat or meaningless. You just want to set it all on fire and blow it up to get a reaction. It’s about chasing that rush, even if it leaves you feeling worse in the end. The song comes from that place of frustration, when you’re desperate to feel alive no matter the cost.”

He also added the following about the video:

“I love that we are able to capture Latin American cityscapes and habitation. It was a long time in the works to head back to places we hadn’t been in a long time, and I think it adds something extra to the aesthetic of ‘So Low.’ Visuals that we’ve never incorporated, different than what’s often seen stateside — all in all, it’s a nod to our loyal listeners across Mexico and South America.”