Nothing More have premiered a new video for their song “EXISTENTIAL DREAD.” You can check that out below. The track appears on the band’s latest album “CARNAL.”
Notably, the clip was created with the assistance of AI. As such, the band have been facing backlash. Jonny Hawkins said the following about that:
“AI didn’t make a video for us. We hired an artists, I plotted out a vision, theme and visuals. Then that artist (Tristan) used AI to start generation images that he edited together through multiple versions with notes… and then tweaked that into a visual experience for the viewer. If you think it’s ‘just machines creating it’ then I would challenge you to come up with anything as compelling as Tristan did for the same price with different tools. Would love to see what you come up with. Out compete him if what you say is true.”
He also responded to a fan who asked if AI is a danger to musicians:
“AI isn’t a danger to good artists, only shitty ones. Good artists know that tools evolve and they evolve with them. I’ll take it a step further… If AI can connect with people as authentically, write as good of songs with nuance, and perform them in a way that satisfies people in a way that a real human can, then it deserves to take my job. That’s evolution. Artists are just narcissistic and think that their job is more important than a truck driver getting replaced by self driving vehicles. Everyone remember the old saying “Learn to code”?”
He later had another exchange:
Fan: “Everyone being upset about the AI is restoring my faith in the arts. Nobody wants to view or listen to something that was created by a machine, the entire point of art is to express our humanity”
Hawkins: “this logic is flawed. There is a huge difference between *letting* a machine create something and *using* a machine to create something. Nine Inch Nails is a perfect example of a prolific artist who used machines to sculpt their sound. It’s all about how you use the tool that determines art, not which tools you are using.”
He also added:
“I literally worked with the artist directly. Lmao. I had concepts that I shared with him and we bounced creative ideas back and forth on multiple calls. Then he story-boarded, generated and edited multiple versions together… like we do with almost every project we take on. Different visions require different tools. Sometimes we want it to be organic, and sometimes we want it to be otherworldly. This one was the latter. The vision dictates the medium and tools that we use. Y’all just have some half baked idea about how you classify AI”
[via The PRP]
Metal Anarchy 