Metal Anarchy

During a recent appearance on “The Rock Hard Radio Show With Kim Rennie,” Ghost’s Tobias Forge opened up about the viral success of “Mary On A Cross.” Interestingly, he also revealed that his label didn’t have faith in the song.

Forge said the following when asked about the unconventional side of Ghost’s new album “Skeletá”:

“Just because you mentioned radio and I’m obviously talking on the radio right now, and I must underline, underscore that I grew up with a radio on, so I have nothing against the format. I am also a songwriter and I’m also very, very interested in the art of writing hit music. So there’s nothing bad about that. But for as long as we have, with Ghost, experienced some sort of what you might call mainstream success, where radio has been an element through which greater success could be achieved, it has been a little bit of a question mark, exactly what are the elements needed in order to succeed?

And I think that the biggest element of surprise was some years ago when I had written a song that, according to the lore, of course, was written 50 years ago, but was a song that I had written and recorded, and I showed it to the label and I was, like, ‘How about that?’ And they were, like, ‘What?’ ‘It’s pretty good. My kid likes it.’ And they were, like, ‘Okay, it’s a good song, but it’s like a b-side. It’s not meant for…’ It was just like a question mark.

‘What do you mean? It’s like an old song, right?’ I was, like, ‘It doesn’t matter. It’s a good song. Okay, regardless, I’m gonna play it live.’ So we started playing that immediately, the moment it came out. And I felt like, ‘Wow, that’s amazing. One of the best songs I’ve ever written is like just a b-side. Fine.’ A few years later, it turned out that was gonna be, so far, the biggest song of my career. That turned a lot of heads within the label world because they were, like, ‘Oh, we didn’t know.’”

He also added the following about the liberation that came from the unexpected success:

“What it told me was just like, we have no plan — I have no plan — so I’m not gonna chase that. I am gonna write songs — I’m gonna write the best songs I can ever write — and we’ll see what happens with them because there’s no clear way of telling exactly how it’s gonna materialize to a song that is worth anything from a hit point of view.

And I felt that is not even a bad thing, because I’m in a great spot anyway. I can make a record filled with songs that are maybe too hard or maybe too this or too little of that or just thematically sits together. If it’s a hit, it will show itself, it will materialize. If it’s not a hit, that’s fine. We can play the other hits too. We’re blessed, for lack of a better, more fitting word, to be able to go out on tour. And we have a lot of fans and we have a lot of support anyway, and that, to me, actually alleviated me from a little bit of that stress because I’m, like, ‘I’m not gonna chase another big hit.’”

[via Blabbermouth]