Thy Will Be Done Premiere “Echoes & Narcissists” Video

Thy Will Be Done have shared a new video for their new song “Echoes & Narcissists.” This track is from their new album “Pillar Of Fire,” which will be released on September 13.

Vocalist Jay Costa commented:

“This song is coming from a perspective where one may see the rise in narcissism, vanity, and seemingly waining work ethic in contemporary society being largely attributed to the influence of social media and AI technologies.

Platforms designed to amplify individual visibility often encourage self-promotion and validation-seeking behavior.; an environment that can foster a culture of constant comparison and self-admiration, where personal ‘worth’ is frequently measured by likes and followers.”

He also added the following about the title:

“It’s a nod to the myth of Echo and Narcissus. A story that [allegorically] still has relevance today. Social media algorithms tend to create echo chambers by reinforcing users’ existing beliefs and preferences, limiting one’s exposure to diverse perspectives and reinforcing self-centered viewpoints. Together, these dynamics could be contributing to a more narcissistic culture and hinder constructive dialogue. It may require a critical examination of how technology shapes one’s own social interactions.”

[via Decibel]