Iron Maiden Partner With Asda Supermarkets For Exclusive “Senjutsu” Album Products

To promote their new album “Senjutsu” (out September 3), Iron Maiden will be releasing some special items in 226 Asda stores across the UK. Those products include an exclusive album edition of their Trooper Sun & Steel Japanese lager and an exclusive t-shirt

Andrew Thompson, Asda’s senior manager on entertainment, commented:

“Iron Maiden are an incredible British institution and the best in their field so it’s really exciting for us to be able to reward their legions of fans with some fantastic products for the launch of their hugely anticipated new album, ‘Senjutsu’, on September 3rd.”

Warner Music’s SVP commercial Derek Allen added:

“There are few bands in the world that can provide such a breadth of products that their fan base love and we’re delighted that Asda respect music enough to partner with us across several sectors. Every Maiden studio album launch is an event and their fans get behind it like no other. This partnership offers something for everyone all in one place.”

[via Blabbermouth]

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