Bring Me The Horizon have started a cryptic ad campaign, which is assumed to be related to their new album. A new billboard has popped up in London and it features logos related to the band, along with the phrase “Do you wanna start a cult with me?” and a phone number. When fans call the number the following message is played: “Welcome to Mantra. Daniel speaking. Could I take your earth name please?” After a pause it continues: “Your journey with Mantra begins now and I’m pleased to be able to share the begin of your enlightenment. with…” That is followed by shouting, gun shots, and some distorted music. Aside from this, a website, joinmantra.org, has also been launched and it has a lengthy message promising salvation. It ends with the phrase: “But these things too have answers And all we can tell you now is that you can be free. But first, we must piss you off. Salvation will return. 21 August 2018.” There isn’t much more to go on, but it appears we will know more in 11 days.
[via Metal Injection]