Metallica Reportedly Shape Their Setlists Around What Fans Are Listening To On Spotify

According to Quartz, Spotify CEO Daniel Ek claims Metallica actually looks at analytical data from the app to see the most popular songs in each city so they can adjust their setlists depending on where they’re playing. Ek said the following during a company earnings call:

“You have an artist like Metallica, who changes their setlist on a city-by-city basis just by looking at Spotify data to see, which the most popular songs happened to be in that city. We’ve never before been at a place in time where you could make as many informed decisions and understand your audience as well as we can do now as an artist.”

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