Def Leppard have joined forces with Elysian Brewing to create a new beer called “Def Leppard Pale.” According to elysianbrewing.com, the beverage was “brewed to fuse the infamous malt bodies of British ales with the mysteria of Pacific Northwest hops.” It is being released for Def Leppard’s co-headlining tour with Journey, and starting on the second date of the tour (May 23) it will be available in 16oz cans and on draught at most concert venues and at select restaurants, bars and pubs near the venue. Joe Elliott told Billboard the following: “It tastes great — that’s the most important thing I can tell you. I would pass on doing an interview about this if I didn’t like it. That to me is the most important thing.” He also added the following when asked if the beer will continue to be produced after the tour;
“There’s no cut-off time on this. If it takes off and people like it, it can be around. Iron Maiden has a beer named Trooper and they’ve done really well with theirs. We have to see if we can match that. It’s been around five years or so by now, so there’s a long way to go to keep up with them and all these other people [with branded alcohol such as] Jimmy Buffett. We don’t know what kind of legs it’s going to have — come back to me in a couple years on that one, I’m not gazing into a crystal ball right now.”
Metal Anarchy 