Last month, KISS filed to trademark the phrase “The End of the Road”, and many speculated that the band did so for a potential farewell tour. Now, during a recent interview with Michael Cavacini, Paul Stanley offered an explanation:
“It’s not the first trademark that’s been filed. I thought it was a terrific name, and I was surprised nobody had used it before. I wanted to make sure that when we used it, and there will be a time that we do, I imagine — I wanted to be sure that we own it and it’s ours. When we wanted to go out and do the ‘Hottest Show On Earth’ tour, Ringling Bros. came to us and said, ‘You can’t do that.’ It set off a light and bell for me. We’ve always had slogans or sayings that are synonymous with us, and this was another. Everything does end, in one form or another. When it’s my time, I want to go out in style, and I want to go out guns blazing. So, when I came up with this idea, I thought let’s make sure we tie this up.”
It is presently unkown if the request for the trademark was granted. Since Stanley and Gene Simmons have repeatedly said that the band could continue without them, it’s possible the name can just be used for their personal farewells in the future.