Invictus Md Strategies Corp. has apparently recruited KISS’ Gene Simmons as their chief evangelist officer. He will essentially be helping the company with public awareness and branding strategies for recreational marijuana, which is anticipated to be legal in Canada this year. His role will include providing marketing counsel, serving as a media spokesperson, making public appearances, participating in annual meetings, etc.
Dan Kriznic, chairman and CEO of Invictus, commented:
“Gene Simmons is a branding and merchandising genius, who not only created one of the most iconic bands of all time, but has spent decades building successful brands internationally in various industries. Gene will lead marketing initiatives that will help spread the positive messages that dwell at the heart of Invictus in accordance with the strict regulations of Health Canada’s Access to Cannabis for Medical Purposes Regulations (ACMPR), the Food and Drugs Act (FDA) and the Narcotic Control Regulations (NCR).”
“Values and family are very important to me, and when I first connected with Dan at Invictus, I understood immediately that we enjoyed a shared passion for these key life foundations. Instead of launching straight into business, we talked about the things that matter the most.”
You can find more info about Invictus HERE.