Nine Inch Nails and Dr. Martens are celebrating the 30th anniversary of “The Downward Spiral“ with a new footwear collection. Three pairs of shoes will be available to purchase, while an additional 1490 ten-eye boot with the album’s artwork will be available as part of special giveaways.
The company had the following to say about the main offerings in the footwear line:
“A physical response to Nine Inch Nails’ visceral, ground-breaking album. Our exclusive collaboration celebrates the 30th anniversary of ‘The Downward Spiral.’ A musical monolith that transcends genres through an exploration of the bleakest themes and yet manages to reject nihilism for hope.
A collection comprised of 3 hard-hitting silhouettes incorporating industrial design references. The 8-eye 1460 boot in a stark black and white design from the album’s iconic artwork. The 3-eye 1461 shoe in black with a ‘Crystal Teeth’ design from the album. And the extra tall 10-eye 1490 boot inspired by the band’s uninhibited live shows where they would cover themselves in corn flour for a decayed, post-apocalyptic aesthetic.”
The band’s creative director John Crawford added:
“This collaboration just makes so much sense. Not just because of the countless fans I’ve seen wearing Dr. Martens at NIN concerts over the years (myself included), but because NIN and Dr. Martens are both known for rejecting convention and expectation in favor of innovation, with their distinctive ability to transcend genres and styles in a way that unique to each person who experiences them. The goal was always to make this collection feel as authentically Nine Inch Nails as possible, and I believe through close collaboration with the team at Doc’s we’ve succeeded in that.”
Metal Anarchy 
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