Sammy Hagar Named Tourism Ambassador To Los Cabos, Mexico

Sammy Hagar has officially been named an honorary ambassador of Los Cabos, Mexico. The frontman received the municipality’s first Medal Of Honor during an award ceremony yesterday (January 5).

Municipal president of Los Cabos, Oscar Leggs Castro said the following:

“In recognition of Mr. Hagar’s incredible commitment to Los Cabos and our new partnership, we are thrilled to honor him with this unprecedented role in championing Los Cabos as a prestigious travel and business destination. Mr. Hagar has long been the unofficial ambassador to Los Cabos and through this designation we look forward to strengthening our tourism brand by leveraging his national and global appeal to promote Los Cabos throughout the world. We are thrilled that Mr. Hagar will continue to bring his incredible network of friends in music, entertainment and business to Los Cabos.”

Director of tourism Donna Jeffries added:

“Sammy Hagar has lived in Los Cabos since the last century and his contributions to our economy are immeasurable. His pioneering vision to create and invest in Mexican businesses, including Cabo Wabo Cantina, Cabo Wabo Tequila and Santo Tequila, have created countless local jobs and have enhanced Los Cabos’ visibility as a travel destination. Mr. Hagar has been there for our community through good times as well as when we have faced immense challenges like hurricanes and a pandemic, and his unwavering dedication to promoting his brands worldwide, and by extension Los Cabos, have been nothing short of extraordinary.”

Hagar also commented:

“Being honored for anything in Los Cabos is the same for me as being honored in my hometown, because I feel this is my hometown and has been since the early ’80s. I will treasure this award, putting it right next to my Grammy, Rock And Roll Hall Of Fame induction award and the rest of my music awards. I am truly thankful and excited about this ceremony. I will continue to do my part in bringing this, one of the most beautiful places in the world, to the rest of the world, as your new ambassador of tourism.”

[via Blabbermouth]

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