Dark Tranquillity keyboardist Martin Brändström has teamed up with music studio colleague Joacim Starander and Swedish journalist Mattias Lindeblad to create a new app called Bandbond. The app was designed to be a “new home for all things metal where the bands and the fans who share the love for metal can have their relationship uninterrupted and free.”
Brändström commented:
“The relationship between a band and its fans is unique and not something you can market like toothpaste or soft drinks. Without sponsoring a post, you will only reach a fraction of your followers. It’s really kind of strange that someone can charge you to reach the fans that actually wants to be reached, and to make you pay for the display of content that you yourself, as a band, has created which generates traffic to their platform.”
“Within the metal scene, we’re used to doing things ourselves. Back in the days when we didn’t get coverage in mainstream media we started our own fanzines, traded tapes all over the world, did local radio shows, etc. In these days, when you’re forced to use social media, it’s strangely harder for bands to reach out than it ever was. Within the passionate metal community, we’ve taken control by ourselves before. Why not do it again?”
Bandbond is available for iOS and Android.
[via Blabbermouth]
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