Metal Anarchy

Eleven Seven Label Group and its various imprints have consolidated under a new brand called Better Noise Music. The label is home to Five Finger Death Punch, Papa Roach, HELLYEAH, Bad Wolves, Nothing More, From Ashes To New, The Hu, etc., and it is also expanding into other forms of media like film and television.

Founder Allen Kovac told Billboard the following:

“It’s time to take what we do in artist development and put it under one name. When you look at playlists, you see the best of both alternative and rock together. I think the old days of having different label identities for different genres are over.”

COO Steven P. Kline also added the following about the company’s other projects, which include a horror movie called “The Retaliators,” a musical theater production of Mötley Crüe​ bassist Nikki Sixx’s “The Heroin Diaries” and “Sno Babies,” a drama focusing on America’s heroin epidemic:

“We are a content company that creates books, films, documentaries, theatrical productions, tours and TV shows that provide opportunities to reach audiences in unique and impactful ways.”

Kovac continued:

“You can’t just rely on CD sales and streaming music anymore. Platforms like Amazon have TV, film, they sell TVs, they stream music, they sell merchandise. Why would we limit ourselves to just music?”