It looks like Hellfest founder Keith Allen is among those who took part in the Endless Fires Fest. His involvement comes after he accused Trustkill Records founder Josh Grabelle of “hijacking” the Hellfest brand. The new event will be held in Syracuse, NY in August 2026. Notably, Allen has also blasted the recently announced Hellfest West:
“Again with this shit. This is NOT HELLFEST. This is another lie brought to you by some people that couldn’t come up with their own original thing. Imagine your brand being so weak that you had to dig up someone else’s very retired brand and pretend it was your own. It’s a shame too I consider a few of the bands on this friends. But when it comes down to it, it’s all just about being cool for 5 minutes and getting paid.”